Proceeds will help go to fund Fam 1st.
The best thing about this Cal football season is one of our own has returned to Bear Territory. BEAST MODE IS BEST MODE.
Marshawn Lynch sold some Lynch-centered Cal merchandise during Cal’s trip to Australia, and now he’s launching his BeastMode collection in partnership with Cal to produce Golden Bear gear. His merchandise will be sold at the Cal-Texas game and should be available online at the Cal Bookstore soon. You can also go to the game and buy some of his products at Memorial Stadium. You can also go to Lynch’s store in Oakland or go to his website to see what you’re looking for.
Proceeds from BeastMode Apparel will go to benefit Marshawn’s foundation, Fam 1st, which is dedicated to improving children’s literacy, education, and self-esteem.
The full set of Marshawn Cal related apparel can be found online by clicking here.
Here is more on the official announcement.
The University of California Athletic Department and BeastMode Apparel, LLC., owned by former Cal football star Marshawn Lynch, today announced the launch of a new co-branded merchandise collection. All products have been officially licensed through the Collegiate Licensing Company, Cal’s exclusive licensing agency. The Cal/BeastMode Collection will include T-shirts, fleece, headwear, and various gift items featuring popular Cal logos paired with the fashion-forward BeastMode brand.
Cal is donating all royalties from the sale of Cal/BeastMode merchandise to support the Fam 1st Family Foundation, an organization founded by Lynch and NFL quarterback Joshua Johnson to improve the lives of children by mentoring them on the importance of education, literacy and self-esteem.
“Marshawn Lynch is an iconic member of the Cal family, and he has been a great supporter of Cal Athletics and the University,” said Dan Perkins, Cal’s trademark licensing director. “We are excited to partner with BeastMode to create this exclusive collection for our fans. We’re proud to help support Fam 1st Family Foundation with its educational mission, which is a mission so closely aligned with our own.”
The Collection will be available for sale at the Cal bookstore and in the stadium to coincide with Cal’s football home opener against Texas on September 17. It will also be available online at the Cal bookstore and the BeastMode online store, www.beastmodeonline.com. Cal/BeastMode will also be available at the BeastMode stores in Oakland.
“The Cal brand represents a uniqueness, creativity, and freedom to be who you are that aligns with BeastMode,”said Marshawn Lynch, BeastMode founder. “Cal is and always will be a special place to me – the best of the best – and I’m glad I could work with them to bring this collection to the fans and help support my foundation.”
To support the new Cal/BeastMode Collection, Cal and CLC will be launching several promotions via social media and at upcoming Cal football games with opportunities to connect Cal fans with BeastMode and Marshawn Lynch. Promotional and product details will be available soon at calbears.com.