Note: The picture above is from UW’s official announcement of their new agreement with Under Armour from 2015. – Curt Hogg

Some new wrinkles in what UW football players will wear on Saturdays this fall.

Three weeks after the Wisconsin’s contract with Under Armour officially started, Badgers fans got a look at what the football team’s new “look” will be.

On Thursday evening, UW showcased more “New Red Threads” — their football uniforms for the upcoming 2016 season, via Twitter. Under Armour showcased the jerseys at their event in New York City (h/t ESPN’s Hannah Storm).

Upon initial look, it looks similar to the normal look seen with their former apparel provider, Adidas. Honestly, many realized there wouldn’t be much modification from the brand Wisconsin has developed over the years. However, there are some differences:

  • The font of the number looks different
  • Instead of Adidas’ logo above the numbers, the motion W adorns the top half of the jersey
  • There are now “arrows on the jersey, pants, helmet reflect the idea of being “Forever Forward” inspired by our state motto: Forward,” as stated by the football program’s Twitter profile.
  • On the pants, UA’s logo replaces Adidas’

With 44 days left until LSU and less than a week until Big Ten media days, Wisconsin fans just got another taste to whet their appetites for college football to return. And, as Sconnie Sports Talk noted earlier on Thursday night, they are available for sale at the UW Bookstore: